Strategy
Branding
Art direction
Illustration
Website design
Kensington Market Jazz Festival
Kensington Market Jazz Festival is a live music event in Toronto that showcases hundreds of established musicians on the Toronto jazz scene. It takes place over three days in the colourful and diverse neighbourhood of Kensington Market.
The project involved rebranding the festival’s identity and creating marketing material to promote the event online and on social media platforms.
The main goal was to update the brand to reflect the neighbourhood’s vibrant personality and the eclecticism of jazz music. The new brand needed to merge these two concepts, the neighbourhood’s rich history and the unexpected nature of jazz, to create a fun and eye-catching identity that draws people in.
My role involved the art direction, branding and illustration, and the design of the festival’s website.
Once the identity was established, the festival's site needed to reflect the new approach online. The branding was extended to the new website where festival goers can find the latest information and, most importantly, support the event by donating, volunteering or supporting the line of performers.
